'Consumers will make no tradeoffs' — talking with IFF

The five senses play a huge part in how we experience food products — and in the case of plant-based alt-meat products, sensory qualities are often the difference between a product with staying power and one that can’t gain traction.

Think about it: If your plant-based burger smells off, looks crumbly and doesn’t sizzle in the pan, how excited are you to eat it? And once you dig in, if there’s a…