Frozen alt-meat is the bigger category at retail, but refrigerated was racking up faster growth. Now the shoe seems to have moved to the other foot.
This item is contributed by Anne-Marie Roerink of 210 Analytics LLC, based on her research.
Total plant-based meat alternatives
Combined refrigerated and frozen plant-based meat alternatives generated nearly $93 million in the four March 2022 weeks ending March 27th, which puts sales up 3.6% versus March 2021. However, dollar gains were boosted by the inflation seen in frozen meat alternatives, while unit and volume sales were down year-on-year.
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