A pair of recent economic studies characterize the plant-based alt-meat business as pesky irritant to the entrenched meat industry — for now.
Two new academic studies seek to gauge how the growth of the plant-based meat substitute sector is affecting the convention meat supply chain. The data shows almost imperceptible changes to the conventional business, so far.
In a paper published in the journal, Environmental Research Letters, Purdue University’s Jayson Lusk, Kansas State University’s Glynn Tonsor and the Breakthrough Institute’s Saloni Shah and Dan Blaustein-Rejto calculate that, for example, a 10% price…
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