KFC is the target of meat-free brand's campaign

VFC calls out KFC 'hypocrisy' in billboard program.

York, UK-based VFC Foods is going after KFC's "Believe in Chicken" campaign with its own "modified billboard creative," the meat-free fried chicken company said in a news release.

KFC's "representation of chicken is not something the public can trust," VFC contends. In a social media campaign, VFC borrowed elements of the KFC billboard, but swapped the image of…