European VCs bet big on cultivated

Plant-based meat, for better or worse, is the de facto poster child of the alt-protein industry.

It's the easiest leap for most consumers to make in the grocery store — plants have always been part of our diet — so it is the most widely available form of alt-protein available.

That prevalence has made plant-based meat attractive to venture investors interested in making a quick return on their investment.

In fact, according to…