Editor's blog: Who'll lead the alt-meat business to widespread consumer acceptance?

The frustration is palpable. After riding along on a health halo that plant-based alt-meat companies didn’t seek out but certainly benefitted from, they now battle the perception of being unhealthy and overly processed.

Rock, meet hard place. And the alt-meat sector has plenty of company in this space.

Rather than try to throw shade at outside, opposing forces…