A look at the data: Almost a third of Americans are limiting meat in their diets, marking a stark contrast between those who reach for traditional meat and those who look for alt-meat products.
Source: Datassential
A recent Datassential survey shows that many respondents were aiming to eat more alt-meat products in 2022 — a full 12% more than were trying to do so in 2021. Meanwhile, those looking to eat more traditional meat products in 2022 fell 6% from last year.
Together, the data points draw a pretty picture of a society migrating from factory farmed meat toward plant-based options. Of course, what consumers say they're interested in doing isn't always actually what…