To most plant-based meat enthusiasts and business leaders, the graph above may look a bit like a downer.
It's true, in traditional, multi-outlet supermarkets and food stores, plant-based alt-meat products still only make up 2.5% of total packaged meat dollar sales.
But in natural channel supermarkets, plant-based alt-meat is gobbling up an impressive 15% of packaged meat sales — a 500% increase over traditional stores.
That 15% may be a fairly small share of the overall market —…
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