How Lidl Netherlands boosted alt-meat sales

The retailer increased sales by 7% by moving plant-based alt-meats to the conventional meat aisle.

Netherlands-based retailer Lidl announced it has completed a six-month pilot program to determine how in-store placement impacts alt-meat sales, reporting that the program boosted sales of plant-based meat analogues 7%.

Throughout the pilot study, which was completed in collaboration with Wageningen University and the World Resources Institute, 70 Lidl stores placed the meat substitutes directly next to the…