Burger King's plant-based Whopper runs afoul of U.K. ad rules

Burger King was found to have misled U.K. customers with its ads for the Rebel Whopper, the U.K. version of the plant-based meat substitute Whopper sandwich that has been a success for the QSR in the States.

While the U.S. version of the sandwich is made with an Impossible Burger and is dubbed the Impossible Whopper, in the U.K. the patty is made by The Vegetarian Butcher, a Unilever…