The art of protein

“What I don’t want ever to hear from you is that ‘We’re going to educate consumers.’ When we talk about people as ‘consumers,’ it means we’re trying to sell them something. And we should never be ‘educating’ people while trying to sell them something.”
— Stacy Pyett, Protein Program Manager for Wageningen University & Research, The Netherlands

Many marketing programs in the alt-meat field are presented as educational “information you can use,” but…