Falafel tops plant-based alt-meat burgers with consumers

Meat analogues weren't at the top of anyone's list, though lower prices helped.

Consumers to plant-based alt-meat burgers: Thanks anyway, we prefer to stick with the falafel we know and love.

Researchers at the University of California – Davis tackled the classic conundrum that plagues widespread adoption of plant-based meat analogues: do meat analogues have to cost the same or less than animal meat to be widely adopted by consumers…