Meat consumption down, ‘substitarians’ on the rise in Switzerland

Swiss consumers increasingly turn to plant-based analogues, often combining plant-based and conventional products.

The Plant Based Food Report 2024 from Coop — a Swiss grocery store that sells more than 1,900 vegan products — has found that 58% of Swiss people claim to eschew animal-based foods several times per month, and 28% enjoy vegan substitutes for meat, milk and cheese, according to …