Marketing cultivated meat in Brazil: A regional challenge

A survey of Brazilians underscores how regional differences impact marketing cultivated meat.

Brazil is a meat-crazy country, with among the world's highest consumption of animal protein per capita, a large livestock and poultry processing industry and major exports to other countries. It would seem an ideal market someday for cultivated meat.

A recent survey by researchers at the Federal University of Paraná, however, illustrated how important it is to…