That interest in alternative meats is greater among younger consumers is not news, however, the depth and breadth of those youthful consumers' interest in not-yet-commercially available cultivated proteins is stronger than many alt-protein companies anticipated.
An online survey, developed cooperatively between Menu Matters and C.O.nxt, queried a nationally representative sample of 1,025 consumers, and found that younger consumers have a strong interest not only in trying "lab-grown" or…
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