Consumers want "meatier" in their plant-based meat substitutes — today. Will that quality be so important 10 years from now?
Photo via Wikimedia Commons
Millions of dollars have been — and will continue to be — poured into the alternative proteins industry with the goal of developing products that mimic the taste, mouth feel, juiciness and chewiness of conventional meat. Most taste testers agree that, while some existing products come close, the products presently at market are not yet indistinguishable.
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