A pig and a cow walk into a bar

When it comes to journalistic tropes, they don’t get much more overused than David and Goliath. But in the case of alt-meat versus Big Ag, it’s entirely apt.

The animal meat market is worth nearly $900 billion, after all, while the plant-based meat market is worth less than 1% of the animal meat market.

In any industry, competition is bound to rise up —  think:…