If the No. 1 rule in real estate is “location, location, location,” then the No. 1 rule in the alt-meats industry is “investment, investment, investment.”
Recent months have seen a media feeding frenzy in the sector, pushing hard on either the positives or negatives of the business. The debate prompted me to wonder: “When did all that excitement over alt-protein begin? Where did investors suddenly (seemingly) come from? How can investment money help the industry prepare for…