To unlock the Chinese consumer market for cultivated meat alternatives, companies must understanding the country's unique history and associations with food.
The character in the Chinese language that represents “home” is a depiction of a hog under a roof. The idea of “home” or “family” was first recorded with that character more than 3,000 years ago, which provides a clue as to the depth of the historic and cultural ties that modern Chinese society still has to food and agriculture.
Understanding those associations is key to unlocking the Chinese consumer market for cultivated meat alternatives versus …
Join for free* to continue reading.
You’ll get access to all Alt-Meat has to offer including full access to our web content devoted to the meat alternatives market.
*Free for qualified recipients