For several years, the plant-based industry has expanded rapidly with new companies and products — but things seem to be starting to contract. Alt-Meat Managing Editor Melissa Sorrells wonders what's next.
Photo credit: Upton's Naturals
The concept of "business" cradles the livelihoods of millions of people, and must be carefully fostered so that it grows and grows and grows and ... grows.
But nothing can grow forever, and business is cyclical. Contraction, then, is normal. It doesn't mean the sky is falling or the industry is collapsing or even that there's anything wrong or unhealthy happening in the market.
With that in mind, then, I've lately been…