In marketing, “awareness” is the necessary precursor to interest, consideration, intent, evaluation and purchase. The Biden administration is going to make sure consumers are more aware of climate change than they've ever been.
The first 48 hours of Pres. Biden’s administration represented — as Scientific American put it — a “U-turn” in policy regarding climate change from Trump’s approach, and the impact for alt-protein producers could be measurable. Among the 30 executive orders Biden signed in his first three days in office, he revealed plans to rejoin the Paris accord and…
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