Vow co-founder and CEO George Peppou isn’t about mimicking animal meat, but he’s not about the mammoth meatballs, either.
Aussie cultivated meat company, Vow, set off fireworks in 2023 when it unveiled a meatball made from the DNA of an extinct woolly mammoth. Predictable adjectives — “bizarre," “exotic” “weird” — followed, including in this publication, but speculation about tiger patties or black rhino sausages missed the point.
Vow co-founder and CEO George Peppou got the world’s attention, and promptly trained his focus on Sydney-based Vow’s true goal, as mentioned on its website: “Totally new experiences.”
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