Purdue University School of Agriculture. “Consumer Food Insights.” Jan. 2024.
Each year, millions of Americans kick off the year by making New Year’s resolutions — and while common knowledge would tell us most give up their early promises by February, research shows that nearly half of Americans (46%) actually stick with their January-made plans for at least six months.
With that in mind, Purdue University School of Agriculture researchers asked consumers about their plans to increase or decrease their intake of proteins in 2024.
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