The rainbow coalition

Few, if any, alt-meat pros would be surprised to know that meat analogues have fans in the LGBTQ+ community. A series of surveys conducted across nearly a dozen countries found that non-cis, -het consumers are over-represented among alt-meat buyers. Statista Inc. Consumer Insights dived deep into the alt-meat consumer sector in 10 countries on three continents, with results current as of January 2024.