PBM at retail: Sales dropped in March, but more slowly

Combined refrigerated and frozen plant-based meat alternatives generated $104.7 million in March — a five-week month for the weeks ending March 31, 2024. Sales reflect Circana’s expanded MULO+ universe that includes additional retailers that were previously not represented in the data. These retailers include retailers in the e-commerce, grocery, club, direct-to-consumer delivery and other channels, reflecting an expansion of about 15% across total CPG. 

After two years of double-digit losses, March sales decreased 8.3% year-on-year. Unit and volume…