More retail pressure for alt-meats in May

Combined refrigerated and frozen plant-based meat alternatives generated $105.4 million in May — a five-week period ending June 2, 2024. Sales reflects Circana’s expanded MULO+ universe that includes additional retailers that were previously not represented in the data. These retailers include retailers in the e-commerce, grocery, club, direct-to-consumer delivery and other channels. 

May sales decreased 6.8% year-on-year. Unit sales reflected the most pressure, down 10.0%. After three years of double-digit declines, dollars and volume decreases for combined…