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Combined refrigerated and frozen plant-based meat alternatives generated $76.9 million in September — a four-week period ending Sept. 29. Sales reflect Circana’s expanded MULO+ universe.
September sales decreased 8.8% year-on-year. Pound sales reflected the most pressure, down 12.5%. After three years of double-digit declines, dollars and volume decreases for combined frozen and refrigerated plant-based meat alternatives are starting to level off somewhat. This is driven by frozen, which experienced single-digit decreases, while declines in refrigerated remained…