As the plant-based market continues to shrink, companies are turning to the youngest consumers. Is this a play for the hearts and minds of parents or an attempt to cultivate brand loyalty among toddlers? As one child smartly said in a taco commercial, 'Why not both?'
The news for plant-based foods hasn't been great lately. Consumer Reports recently detailed how the current options fall short on flavor, while The Ohio State University researchers found that protein from the alt-meat products isn't as readily absorbed…
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