Sustained sales pressure at retail in July

Alt-meat is seeing the dog days of summer at retail, with a continuation of the decline in sales at the supermarket.

Combined refrigerated and frozen plant-based meat alternatives generated $81.6 million in the four weeks ending July 30, 2023. This was down 12.2% year-over-year, according to Circana point-of-sales for the conventional multi-outlet channels (grocery, mass/supercenter and club). Unit and volume pressure for combined frozen and refrigerated meat alternatives intensified versus the 52-week look shown below. …