The alt-meat shelves are getting crowded — 26 new brands were introduced just in the past year, according to SPINS data. Having a head start on consumer awareness is a key strategic advantage.
MorningStar Farms, then, is ahead by a nose, with Beyond Meat close behind, according to Statista’s GCS Brand Profiler survey, conducted in April 2022, measuring the most well-known meat substitute brands in the US. Relative newcomers, including Meatless Farm and…