Alt-meat company Unreal Deli leverages 'ghost kitchens' to expand its brand reach in the food service market
The Reuben is a popular choice at the world's first plant-based sub shop chain, Unreal Deli, now operating in Austin, Denver, LA, NYC and Raleigh
Alternative deli meat company Mrs. Goldfarb's Unreal Deli and vegan sauce-maker Only Plant Based! have partnered with virtual restaurant manager Acelerate to establish a variety of virtual sub shops with delivery in the New York Tri-State area, Austin, Denver, Los Angeles and Raleigh, N.C.
The sub shops — which have no traditional brick-and-mortar storefronts — are delivery-only businesses, with orders fulfilled by so-called “ghost kitchens,” which are third-party, shared-space kitchens that prepare food…
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