Winning alt-protein company will have the chance to partner with Givaudan to cut costs.
Global flavors and fragrances company Givaudan on Tuesday announced that its Plant Attitude Challenge for alt-protein startups will take place during a live, virtual event on April 17.
The competition will see five companies pitch solutions designed to decrease the cost of one of their standard product recipes by up to 20% while ensuring "a delicious consumer experience."…