BK Germany reduces plant-based prices

The undisputed "King" of plant-based fast food lowers prices, undercutting conventional proteins.

Burger King Germany has reduced the price of its plant-based meals, making them cheaper than the chain’s conventional meat options.

Part of the brand's new “Plant-based for everyone” campaign, the company said it aims to encourage consumers to try its wide array of plant-based options.

“We have shown that fast food doesn’t always have…