Tesco: We're in 'phase two' of the plant-based meat revolution

Home cooks are driving the second wave of plant-based alt-meat sales at Tesco.

Though plant-based sales dipped in 2023, the market is bouncing back — and this time consumers are focusing on whole cuts and ingredient cuts. That's according to European grocery retailer Tesco, which on Thursday released recent sales data.

“Plant-based food has been the biggest culinary trend so far this century and attracted interest from vegans, vegetarians and meat-eaters alike,"…