New year, new attitude around 'processed'

“Ultraprocessed” has become the most recent version of such unappetizing food terms as “junk food” or “clean label,” but 2024 is expected to be the year that consumers gain a deeper understanding of what food processing really is — and isn’t.

In a report on major trends its analysts see in the food sector in the next 12 months, market research agency Mintel noted that consumer interest in the topic and access to information about it will help…