Trends in conversations among food production industry leaders suggest that B2B communications about alt-meats are likely to gain more traction if they emphasize helping downstream firms navigate this still-new sector.
Top Ten Alternative Protein conversations by leading industry voices. Aug. 2020 - Jan. 2021.
As Bader Rutter’s Intel Distillery team ranked and analyzed conversations among influential voices in the industry, several themes emerged in the alternative protein space over the past six months. In particular, there appear to be opportunities in product development and navigation of the incoming administration’s policies.
Innovation climbed to the top spot in discussions as processors announced new products, production techniques and partnerships. In January alone, researchers at McMaster…
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