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Combined refrigerated and frozen plant-based meat alternatives generated $85.3 million in February (the four weeks ending 2/25/2024). After two years of double-digit losses, February sales decreased 8.0% year-on-year in the Circana multi-outlet channels (grocery, mass/supercenter and club). Unit and volume sales declines were slightly deeper.
See note below on a change in Circana's data set.