The arrival of the holiday season in November did nothing to stem the slowdown in refrigerated alt-meats and -poultry, although year-over-year, frozen alt-proteins fared better.
This item is contributed by Anne-Marie Roerink of 210 Analytics LLC, based on her research.
Total plant-based meat alternatives
Combined refrigerated and frozen plant-based meat alternatives generated $82.6 million in sales in the four weeks ending November 27, 2022. This was down from September and October sales levels, according to IRI point-of-sales data for the conventional multi-outlet (grocery, mass/supercenter, club) channel. Dollars, units and volume for total meat alternatives declined…
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