Food labels, culture — and cultured proteins

Regulators have approved the sale of cultivated meat for human consumption in the US, but now, in some ways, comes the hard part: Consumers have to approve it.

And between the technology and consumer approval stands the potential hornet’s nest of legalities that is labeling the product.

“We’re seeing an increased number of [lawsuits over food labeling] over time,” pointed out Tommy Tobin, litigation associate at Perkins Coie LLP in Seattle,…