As sports leagues face another season with few or no fans in attendance, it's a bummer for the players and a double-bummer for alt-protein brands, which until last year were using sports arenas as effective vectors for raising awareness and trial of their products.
As the calendar rounds February on its way to spring, a sports fan’s fancy turns to baseball. And March Madness. The NBA and NHL playoffs. And, this year, vaccination schedules.
The various leagues are sketching out a closer-to-normal playing schedule for 2021, with COVID protocols in place and — again this season — few or no fans in attendance. That’s a bummer for the players and it’s a double-bummer for alt-protein brands, which until last…