When it comes to alt-meats, decision-makers across the food supply chain and the consumers they're trying to reach are reading from different pages.
Depending on what conversations you’re following, there’s a fundamental disconnect in discussions about alternative protein. When it comes to meat alternatives, leaders from across the food chain have vastly different communications priorities than consumers.
Basically, industry leaders spread their attention across a diverse range of interests, while consumers focus predominantly on foodservice and retail channel availability.
Looking back at data spanning 2020, The Intel Distillery found that industry leaders split…
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