The recently released "Food for Thought" report is well-researched and makes a convincing case for alt-proteins' profitable future. Its projections, however, do incorporate some key assumptions that are more speculative than the headlines suggest.
“Peak meat” … “11% of the market by 2035” … “$290 billion.” The headlines over stories about Boston Consulting Group’s and Blue Horizon’s report, “Food for Thought: The Protein Transformation,” fell right into line with the consultants’ message: that the alternative proteins market overall has an expanding and profitable future.
The well-researched document makes a convincing case. It should, considering it is intended to attract financial…
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