Are we there yet? No.

Business school case studies will be written about the way plant-based alt-meats seemed to explode on the food scene in the 21st century, but new research highlights how far the industry has to go make a dent in protein consumption overall.

Presented with plant-based options vs. conventional meat options in a simulated foodservice and retail setting, the presence of a plant-based option barely moved the needle on consumers’ demand for conventional meat, even…