Consumers are king

Consumer feedback is the name of the game, according to Before the Butcher founder and president Danny O'Malley.

Interacting with buyers and consumers daily as a salesman for Beyond Meat in its early days, O’Malley began to realize that, while Beyond had its strengths, it wasn’t giving consumers the variety they were looking for.

He set out to fix it, founding Before the Butcher in 2017.

During Expo West, O’…